- January 19 -20, 2022 daily, for each of 4 days – 1:00pm – 4:30pm EASTERN
- February 15-16, 2022 daily, for each of 4 days – 1:00pm – 4:30pm EASTERN
- March 15-16, 2022 daily, for each of 4 days – 1:00pm – 4:30pm EASTERN
- April 12-13, 2022 daily, for each of 4 days – 1:00pm – 4:30pm EASTERN
- May 10-11, 2022 daily, for each of 4 days – 1:00pm – 4:30pm EASTERN
- June 14-15, 2022 daily, for each of 4 days – 1:00pm – 4:30pm EASTERN
Description:
In this course, participants will develop the skills needed to communicate essential information to customers, stakeholders and employees during critical incidents faced by a transit agency.
Agency-wide planning and training are essential. But having detailed communications plans for every possible situation isn’t realistic. This session will present the essentials of an effective crisis communications program that can be scaled to most any agency size or crisis scenario. The presenter is a veteran transit communicator and former reporter who has worked through pandemics, transit service disruptions, fatalities, leadership controversies and active shooters.
Objectives:
Following the completion of this course you will be able to:
- Identify and prepare the communication elements of an effective transit agency crisis management plan
- Communicate effectively with customers, employees, stakeholders, and the media during a crisis
- Prepare and coach spokespersons, executives, board members, and subject matter experts for interviews and public presentations
- Develop success measures to determine the effectiveness of the communication
Length: Online, 2 consecutive days, 1:00pm-4:30pm Eastern Time
Contact:
Amy Gornik
abadaracco@nti.rutgers.edu