There is great value to understanding how individuals make travel and location decisions. A variety of complex, interacting factors influence travel behavior (including how, where, and when people travel) in the United States. Residential location and travel behavior have a large effect on society’s consumption of energy, levels of pollution, and on health. Transportation planners have long sought to analyze travel in terms of standard factors (e.g. age, income, sex, car ownership, service availability, and/or price elasticities).

Research, to-date, has failed to reveal a critically important dimension of travel behavior - how travel decisions are affected by the traveler’s social context. The objective of TCRP Report 123 is to guide practitioners and researchers in understanding how travelers’ choices are influenced by their context and will employ tenets of learning and social theories; examine how individuals choose where to live, work, and to travel; and the implications on planning, design, and marketing of transportation systems. This webinar will be presented by the report’s principal investigator, Karla H. Karash of TranSystems Corporation.

The webinar lasts approximately 90 minutes. Participants will log into the webinar to access the graphic content and dial into an audio-teleconference. The facilitator will discuss the report findings during the first 60 minutes; the last 30 minutes are dedicated to questions from the audience.