Transit Marketer: Module I - Market Outreach

Length: 2 Day(s)

Audience:
The target audience for this course will include those individuals currently employed in the transit industry in the field of transit marketing, with the primary audience defined as mid-level marketing professionals (those who already have a basic knowledge of the fundamentals of marketing for the transit industry). The target audience does not include individuals without any transit marketing experience and individuals who are considered “senior” in the field of transit marketing.

Description:
The National Transit Institute has developed a curriculum for transit marketing professionals. This is the first of four modules, dealing with public participation, government reations and community relations.

Objectives:

• Public Participation
  The participants will be able to:
  
  • Create an effective public participation environment
  • Assess strengths of strategic alliances
  • Establish relationships with opinion leaders
    
    
• Government Relations
  The participant will be able to:
  
  • Explain the funding process
  • Understand government''''''''''''''''s decision making process
  • Describe the role of a transit professional in government relations
    
    
• Community Relations
  The participant will be able to:
  
  • Know how to create win-win situations
  • Build public trust
  • Rebuild damaged relationships
    

Fee:
Fee for federal, state and local government employees: $475.00
Fee for contractors and consultants: $475.00

CEU's: 1.4

Telephone:  (732) 932-1700
Email:  bvandyke@rutgers.edu
 

Available Course Sections: 

To be determined, contact course manager for more information.

 

All training is held in accessible facilities.  Please advise NTI a minimum of three weeks in advance if you require any special arrangements or materials.

NTI reserves the right to limit participation from any one agency