Transit Marketer: Module IV - Advertising

Length: 2 Day(s)

Audience:
The target audience for this course will include those individuals currently employed in the transit industry in the field of transit marketing, with the primary audience defined as mid-level marketing professionals (those who already have a basic knowledge of the fundamentals of marketing for the transit industry). The target audience does not include individuals without any transit marketing experience and individuals who are considered “senior” in the field of transit marketing.

Description:
The National Transit Institute has developed a curriculum for transit marketing professionals. This is the fourth of four modules, dealing with planning, branding, market research, and new media.

Objectives:

• Planning Strategy
  The participants will be able to:
  
  • Describe advertising basics
  • Develop an advertising strategy and plan
    
    
• Branding
  The participant will be able to:
  
  • Describe different branding strategies
  • Establish and integrate a brand
  • Conduct a brand audit
    
• Market Research
  The participant will be able to:
  
  • Describe the top market research tools
  • Conduct market research
  • Interpret research
    
• New Media Technologies
  The participant will be able to:
  
  • Understand new media''''''''''''''''s convenience options
  • Develop a new media matrix

Fee:
Fee for federal, state and local government employees: $475.00
Fee for contractors and consultants: $475.00

CEU's: 1.4

Telephone:  (732) 932-1700
Email:  bvandyke@rutgers.edu
 

Available Course Sections: 

To be determined, contact course manager for more information.

 

All training is held in accessible facilities.  Please advise NTI a minimum of three weeks in advance if you require any special arrangements or materials.

NTI reserves the right to limit participation from any one agency